PRESS Through the Journey
2023
Tasting Table: 21 Wine Bars In NYC You Should Know About
Untapped New York: What Happened When the Bronx’s Last Bookstore Closed?
Kith: Love Thy Community Presents The Lit Bar
Inc. Magazine: How Small Business Owners Are Driving Foot Traffic on Independent Bookstore Day
TimeOut: You can earn a $25 gift card shopping for books this weekend
Travel Noire: Visit These Black-Owned Businesses Based In The Bronx
TimeOut: The Best Bookstore Cafés in NYC
USA Today: 74 Black-owned businesses you can support right now
2022
Book Riot: A Ranking of New York City Bookstores
Thrillist: Cool Places to Experience NYC’s Thriving Latino Culture
Afar Magazine: The Best Black-Owned Bronx Businesses According to Jon Gray
Black Girl Nerds: July Is Independent Retailer Month
The New York Times: Outdoor Dining for Ceetay and Hudson Smokehouse in Mott Haven
News 12: Mott Haven's Lit Bar fully reopens on Small Business Saturday
Thrillist: Find Your Next Read at These Independent Bookstores in NYC
2021
May
People Magazine: Jennifer Lopez Steps Out in Hometown of the Bronx to Support Latina-Owned Small Business
Thrillist: 10 Women-Led Bookstores Across the U.S.
6sqft: The 30+ best neighborhood shops in NYC for finding the perfect gift
TMZ: Ben Enjoys a Smoke & Chat with Fans While Touring the Bronx
People en Español: Jennifer Lopez Announces Launch of Program to Support Latina Entrepreneurs "Limitless Labs"
BlogHer: Just 8 Latinx Creators and Entrepreneurs We Think You Should Know
April
From the South Bronx to A Promised Land
News 12: Bronx’s only independent book store celebrates 2 years in Mott Haven
W Magazine: Emma Roberts and Valentino Spotlight Indie Bookstores in New Campaign
News 12: Bronx's only independent book store celebrates 2 years in Mott Haven
Essence: 14 Black-Owned Book Stores To Support Right Now
2020
December
The Grigio: 100 Black businesses to support this holiday season during the pandemic
October
Yahoo!life: In 2020, a Bright Spot for Black Bookstores
September
Cosmopolitan: Hey, Why Don't You Buy Your Next Read from One of These Black-Owned Bookstores
AUGUST
Oprah Magazine: 12 Authors Share Their Favorite Black-Owned Bookstores
july
Essence’s Unbossed Podcast: Survival Of The Lit-est: Business Owner Noëlle Santos Is Not Backing Down
PC Mag: Money Talks: 10 Black-Owned Businesses to Support on Blackout Day
JUNE
Black Parade Route
Inc. Magazine: This Startup Is Taking On Amazon to Help Independent Bookstores
Vogue: Millions of People Are Marching Against Racism. Many of Them Are Also Buying Books About It.
Shelf Awareness: How Bookstores Are Coping: Strong Customer Support, Sense of Mission
Kulture Hub: A list of NYC Black-owned bookstores and businesses you can support
PIX 11 News: How independent Bronx bookstore The Lit. Bar is navigating COVID-19 shutdown
People: Books to Read for a Better Understanding of Systemic Racism, Whiteness and the Black Experience
VegOut NY: 14 SPOTS TO SHOP BLACK-OWNED VEGAN GIFTS ONLINE
The Cut: ‘The Bronx Is Not Going to Let This Bookstore Close’
New York Magazine: 7 Anti-Racist Books Recommended by Educators and Activists
Martha Stewart: Support These Black-Owned Bookstores Across the Country
Buzzfeed: 12 Black-Owned Bookstores You Can Support Right Now
Town & Country Mag: 22 Black-Owned Bookstores to Shop Right Now (and Always)
TimeOut NY: NYC's Black-owned bookstores give us their top recommendations
Vogue: Vogue’s 9-Step Guide To Fight Racism Beyond Performative Posting
TimeOut NY fKids: Black-owned businesses in NYC that are perfect for families
Publisher’s Weekly: Bookstores Show Support for Protests
Romper: 31 Children’s Books Starring Black Characters Your Kids Will Love
MAY
Esquire: Inside the Book Industry's Battle to Stay Afloat During the COVID-19 Crisis
CNBC: Coronavirus nearly took this young Bronx man’s life, now the shutdown threatens his livelihood
FEBRUARY
Mic: The Political Resilience of the Black-owned Bookstore
2019
DECEMBER
Chase: Meet the entrepreneur who brought bookstores back to the Bronx
NBC: The Lit. Bar Rocks The Bronx
Curbed NY: 13 good things that happened in NYC in 2019
NOVEMBER
NY Daily News: Get out and shop! A holiday guide to buying local in NYC
Style Your Mind Podcast: Entrepreneur Noelle Santos Started a FIRE with The Lit Bar
TODAY Show: Small businesses featured on the plaza
AUGUST
Pure Wow: The 7 Coolest Things to Do in Mott Haven, the South Bronx’s Creative Hub
JUNE
Book Riot: THERE IS NOW A BOOKSTORE IN THE BRONX
MAY
Elle: Noelle Santos Had Never Stepped Inside An Independent Bookstore. Now She Owns The Bronx's Only One.
AM NY: The Lit. Bar, the Bronx’s only general interest bookstore, can ’empower’ the borough, owner says
Bronx Times: The snazzy new Lit Bar offically opens on Alexander Ave.
Untapped NY: The Lit. Bar, the Only Independent Bookstore in the Bronx is Open
NYU Washington Square News: Noëlle Santos Brings Books Back to the Bronx
Bookselling This Week: ABA Celebrates Grand Opening of The Lit. Bar, the Bronx’s New Bookstore/Wine Bar
APRIL
CBS: Bronx’s Only Independent Bookstore Opens In Mott Haven
6sqft: The Bronx’s [Only] independent bookstore is now open
New York Times: A Bookstore, Finally, Comes to the Bronx
New York Post: Meet the owner of the Bronx’s newly minted — and only — bookstore
Bookselling This Week: The Lit. Bar to Open on Independent Bookstore Day: An Exclusive Interview With Noëlle Santos
Bookselling This Week: The Lit. Bar Hosts Soft Launch Events
March
Book Post: Notebook: A Bookstore Grows in the Bronx
Teen Vogue: The Lit Bar Is the Bronx's New Bookstore Putting the Community First
Bronx Times: The Lit Bar Hosts ‘Dealing In Dreams’ Book Launch
Forbes: Great Idea But No Capital? How To Launch A Business Through Crowdfunding
FEBRUARY
Black Enterprise: COZY UP TO A BOOK AT THIS BRONX-BASED BLACK-OWNED BOOKSTORE
January
The Real Deal: Bedford 2.0? Can a street filled with small, trendy retail take off in the South Bronx?
2018
DEcember
Hip Latina: 12 Latina Heroes Who Kicked Ass in 2018
OCTOBER
Oprah Magazine: These Women Are Solving the Bronx's Literary Crisis
September
Crain’s New York Business (Cover Story): Bookstores are finding creative ways to survive and thrive in the age of Amazon
PBS: The Great American Read (aired 9/18/2018 Noëlle tours The Lit. Bar and reps A Tree Grow In Brooklyn at the 24:39 mark)
PBS’ MetroFocus: THE GREAT AMERICAN READ: THE BRONX
August
The Atlatnic's City Lab: The Bronx. Don't Call It A Comeback
May
Essence Magazine: May 2018 Issue. ESSENCE Presents 2018's 'Woke 100 Women' List To Highlight Black Women Change-Agents
The Villiage Voice: Building a Book Scene in the Boogie Down Bronx
AM New York: The Bronx to get its own bookstore again with opening of The Lit. Bar
Shelf Awareness: BISG's Annual Meeting, Part 1: Bookselling
APRIL
AM New York: April 12, 2018 Bronx Book Festival latest in borough’s renewed push for literary prowess.
New York Magazine: April 2017 Issue page 51. Ask A Shop Clerk | Best Bets: Pretty Brooms, a New Bronx Bookstore, and a Bedding Start-Up in Soho
Publishers Weekly: A New Generation of African-American-Owned Bookstore
MARCH
Publishers Weekly: PW Launches a New Gathering Place For Booksellers to Connect
New York Times: Shakespeare and Company Is Coming Back to the West Side and the Village (Print: 3/15/18)
New York Post: Offices are fleeing to the Bronx in droves
2017
New York Magazine: December 2017 Issue page 46. Reasons to Love New York (#17).
november
Bookselling This Week: The Lit. Bar Signs Lease in the Bronx
October
Publishers Weekly: The Pros and Cons of Bookseller Crowdsourcing
SiriusXM's Karen Hunter Show: Noelle Santos, Owner of The Lit Bar- It's Lit like Literature
AUGust
Edible Bronx: Filling The Bronx’s Wine and Words Gap
HarperCollins: The booksellers of NAIBA are in the house! Learn what it's like to own/manage an independent bookstore!
Publishers Weekly: Bookstores Are Booming. Bookselling As a Second Career Is Too.
JULY
NPR Weekend Edition: Bringing A Bookstore To The Bronx
Book Riot: HOW DID INDEPENDENT BOOKSTORES AVOID GOING EXTINCT?
JUNE
Essence Magazine: June 2017 Issue. Trending Topics.
Vice: The Woman Working to Open the Bronx's Only Bookstore
MAY
Complex Hustle: Meet The Millennial Behind The Bronx's Only Bookstore
BBC News: The place with a million people and no bookshop
APRIL
Today Show: Meet the woman battling to keep a bookstore in the Bronx
MARCH
Ebony Magazine: March 2017 Issue page 70. Woman Up!
Forbes: How One Social Entrepreneur Aims To Transform The Image Of The Bronx--With A Bookstore
New 12 The Bronx: Bronx woman raises funds to open bookstore bar
Ozy: Bronx Tales II: Leaving Home at 16
Ozy: Bronx Tales IV: Success Depends on What You Value
Literary Hub: THE CHALLENGES OF BRINGING A BOOKSTORE-BAR TO THE BRONX
TimeOut New York: Eight bad-ass New York women who are making a difference
Lit Ish: On The Plus Side: The Lit. Bar Will Serve Up Books, Wine, & Bronx-Pride!
Curbed New York: The Bronx is one step closer towards getting a bookstore
TimeOut New York: The Bronx is getting its only bookstore soon, thanks to a successful crowdfunding campaign
Forbes: An Enterprising Woman Makes Bringing Books To The Bronx Her Business
Bookselling This Week: Noelle Santos’ Lit. Bar Hits $100,000 Fundraising Goal
February
Glamour: Meet the Woman Bringing a Bookstore Back to the Bronx
NY1 News: Aspiring Owner Passes Fundraising Goal to Open Bookstore in Bronx
DNAinfo: 'Goddamn Bookstore' Coming to The Bronx After Crowdfunding Goal Surpassed
Fast Company: One Woman’s Mission To Open The Only Bookstore In The Bronx
Bookselling This Week: Noelle Santos’ Lit. Bar Gathers Momentum for a Summer Opening
Mic: The only bookstore in the Bronx
Latina Magazine: INSPIRING LATINA: MEET NOËLLE SANTOS, AN AFRO-BORICUA CAMPAIGNING FOR THE ONLY BOOKSTORE IN THE BRONX
Forbes: One Woman's Quest To Bring A Bookstore To The Bronx Highlights Publishing's Diversity Problem
Fusion: How two women of color are flipping the script on Bronx stereotypes
Atlanta Black Star: Entrepreneur Seeks to Fill Literature Void with Bronx’s [Only] Independently-Owned Bookstore
Huffington Post: This Afro-Latina Is Raising Funds To Open The Bronx’s Only Bookstore
Book Riot: HOW TO SUPPORT THE MOST LIT BOOKSTORE IN THE BRONX
News 12 The Bronx: Proposed Bronx bookstore generates buzz
DNAinfo: Michael Moore Is Mad There Isn't a Bookstore in The Bronx
NY1 News: Woman Launches Campaign to Open Independent Bookstore in the Bronx
Fusion: There are no bookstores left in the Bronx. This woman wants to change that.
Vibe: An Ode To The Bronx: Lit Bar Founder, Noelle Santos, Campaigns To Open Local Bookstore
Mitú: This boricua is bringing an indie bookstore to her neighborhood of 1.4 million
January
Book Riot: 50 MUST-VISIT BEAUTIFUL BOOKSTORES ON SIX CONTINENTS (We're #39)
Remezcla: There Are no Bookstores in the Bronx. This Woman’s IndieGoGo Campaign Aims to Change That
Book Riot Podcast: The Lit. Bar Indiegogo is Live! (50:53 minute mark)
Curbed New York: One Bronx resident is on a mission to open the borough’s only bookstore
Spoiled NYC: This Woman’s on a Mission to Open the Only Bookstore in the Bronx
Gothamist: Bronx Woman Launches Crowdfund Campaign To Bring Bookstore To The Borough
Dow Jones: Thanks, Amazon! Now indie bookstores are booming
2016
December
NowThis News: This woman is creating a much needed literary space for her community
BronxNet: SELF GENTRIFICATION SALON YOU DON'T HAVE TO MOVE OUT OF YOUR NEIGHBORHOOD TO LIVE IN A BETTER ONE
The Atlantic's City Lab: 1.4 Million People, 1 Bookstore
The Brian Lehrer Show (WNYC): How to Open an Independent Bookstore
News 12 The Bronx: Bronx Native to Open New Bookstore in the Bronx
November
The New York Times: What it Takes to Open a Bookstore
The New Yorker: The Bronx Loses It's Only Bookstore
Bronx Times: Bronx resident to open bookstore after B&N closes| Print: (Page 6): Bronx resident prepares to launch novel bookstore
New York Daily News: Is this bookstores’ last chapter? The Bronx will soon be without a single one
FOX 5 News: Planned Bookstore Would Pair Books and Wine
Gothamist: There Will Soon Be Zero Bookstores In The Bronx
New York Daily News (page 13): Bronx Bookworm Looks To Fill Barnes and Noble Void
Vibe Magazine: This Boricua Is Plotting To Open The Bronx’s First Independent Bookstore
October
DNAinfo New York: Why One Woman is Opening the [Only] Independent Bookstore in the Bronx
Shelf Awareness Pro: B&N to Close Bronx Store; New 'Urgency' for Lit.Bar
September
Shelf Awareness Pro: The Lit. Bar's Big Step Toward Opening in the South Bronx
American Bookseller's Association: Plan for Bronx Bookstore/Wine Bar Wins $7,500 Award in Business Startup Competition
The New York Public Library Raises a Glass to Celebrate the Winners of the 2016 StartUP! Business Plan Competition, Supported by the Citi Foundation
August
The Virgo Girl: Meet Blogger and Entrepreneur Noelle Santos
DNAinfo: Bronx Indie Bookstore and Wine Bar Is a Finalist in Startup Competition
American Bookseller's Association: Plan for Bronx Bookstore/Wine Bar Moves to Final Round of Business Competition
Ebbs 'N' Flows Photography: Reflections with Noelle Santos
July
BronxNet's Open University: Noëlle Santos' sit down with host, Nicole Larossi aired on July 26, 2016 at 4:00 pm (EST). Cablevision: Channel 67 | Verizon Fios: Channel 33. The segment starts at the 12-minute mark.
Remezcla: Meet the Bronx Native Trying to Bring an Indie Bookstore Back to Her Borough
PIX 11 News: Bronx native on mission to bring ‘lit’ bookstore to borough
June
Shelf Awareness Pro: The Lit. Bar to Open in the South Bronx
American Booksellers Association: Borough Native to Open Bookstore/Wine Bar in South Bronx
Publisher's Weekly: Indie Bookstore Headed to the South Bronx
June 2nd: Noëlle submits business plan to NYPL's NY StartUp! Business Plan Competition